A Timeline On Home Staging

Despite its growing popularity in the modern real estate market, home staging has in fact been a concept that was first explored in the early 1970s.

Barb Schwarz was a pioneer in the home staging industry and started staging homes in as early as 1972. She found two things to be prominent at the time. Firstly, vendors were rather offended by the prospect of changing the interior décor of their houses. However, this feeling was outweighed by the desirable results obtained from making these changes. Barb had discovered that optimising the furniture and décor of a property would maximise its value.

Nowadays vendors actively seek to allow a professional to work their magic on their property to maximise the selling potential of the property.

Historically, vendors have turned to quality professional stagers during tough markets to give their property an edge in a competitive market. This was further exemplified during the 2008 global financial crisis in which many vendors chose to make a small investment into staging in order to reap the rewards of doing so.

The modern real estate market continues to see many wise vendors utilise staging to their advantage in order to create a lasting first impression and captivate the attention of buyers.